Improve ROI. Increase close rates. Win more profitable business.


Drive alignment with your customers.

B2B companies often struggle to resonate with buyers, resulting in millions of dollars in lost revenue. Understanding how and why your buyers buy provides invaluable insight into your strategy, processes, offering and content. The result? Sales Resonance.

Sales Resonance - buyer strategy, processes, offering and content
The Resonance Zone
The Dissonace Zone


An outside-in perspective helps you win more customers and grow your business.

Qualitative conversations with your buyers and prospects drive resonance. Using Buyer Preference Insights as the foundation, we collaborate to create a Business Development PlaybookSM that informs go-to-market strategy and ignites revenue growth.

Buyer Preference Insights

Our Buyer Preference InsightsSM give the customer a voice in your go-to-market strategy.

Learn how your target buyers/influencers:

• Research information when looking for new solutions

• Evaluate new solutions

• Conduct the buying process

Business Development Playbook

Business Development PlaybookSM builds on buyer feedback to define a prioritized go-to-market strategy that will ignite revenue growth.
• Outline and prioritize sales and marketing activities

• Target high-potential audiences

• Map marketing content to audience needs based on BPI

• Leverage channels to reach peers, advocates, and prospects

Playbook Direction & Execution

Playbook Direction and ExecutionSM accelerates revenue growth through guided implementation of resonant strategy and tactics to generate more qualified leads.
• Develop content that resonates with target buyers and influencers

• Launch marketing programs to generate qualified leads

• Enable sales to convert opportunities to customers

• Utilize customer feedback to refine marketing programs


Founding Team and Resonance Experts

Trish Nicolas

Trish Nicolas

Principal Translator & Catalyst
A high-energy coach and catalyst, Trish has helped launch ~200 companies, products, events and technologies… from garage to global. Her background as an international sales and marketing leader, top global PR executive, and C-suite consultant for the past 28 years equips her to define differentiated strategies and compelling tactics that move business forward. Her bailiwick is asking provocative questions that fuel sales-driven marketing and marketing-driven sales, and ensuring that decisions about strategy, process, and content are created with customer input – not in the confines of a corporate conference room. Weaving words into resonant, relevant messages and copy that create an impact is one of Trish’s many passions. Ask her about her dragon, her garden, France or ballet.

Favorite phrase: “It’s important to prioritize what happens first, second and third.”
Andy Goldsmith

Andy Goldsmith

Principal Facilitator & Creative Thinker
Andy has made a career out of cultivating partnerships, teams and relationships that help creativity flourish. With more than 30 years of experience in advertising and marketing, he possesses an uncommon combination of expertise from both the for-profit and for-purpose worlds. Andy is a master at brand storytelling and positioning, but don’t expect him to provide status quo mission and vision statements; he delves deep into a brand’s DNA to identify unique, compelling messaging and narratives that incite engagement. As an example of Andy’s creative campaign prowess, he was a principal architect of the award-winning “Official Sponsor of Birthdays” brand platform that dramatically transformed the way American Cancer Society engages with new and untapped audiences. While Andy has an unexplained disdain for emojis, he loves vacationing in France, cycling, tennis and playing guitar in his classic rock band.

Favorite phrase: “The truth well told.”
Bret Rachlin

Bret Rachlin

Principal Connector & Challenger
Bret’s a walking introduction, putting his networking savvy and extensive connections to work for clients. He applies 20+ years of business experience to minimizing sales friction across the B2B buying cycle in order to accelerate revenue growth. Whether it’s establishing credibility before prospect engagement or providing the appropriate content at the right time for sales to communicate effectively with prospects, Bret designs the processes, programs and content to eliminate sales and marketing obstacles, and generate qualified leads. Expect Bret to ask thoughtful questions that reveal core issues that stagnate revenue. Bret runs half marathons and has a photographic memory when it comes to professional sports scores, plays and athletes.

Favorite phrase: “Deliver value in every interaction.”


Thoughts on creating sales resonance.

What A Violinist Can Teach Us About Business

What A Violinist Can Teach Us About Business

Recently, we went to see David Garrett perform. If you don’t know who David is, you should check him out on YouTube. He is a master of the violin, and a pure delight to listen to and watch. Here are some of my favorite videos...
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